Businesses should have a year-long Black Friday landing page

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 30, 2020, 3:55 PM UTC

Black Friday is generally regarded as the start of the holiday shopping season and the biggest day for retail sales in the US.

With internet raising the stakes of black Friday sales, it has become harder for retailers to retain consumer attention. One way businesses can do this is by creating a Black Friday landing page, which curates and keeps deals active all year-long.

Having a long-standing Black Friday deal page can help improve SEO and push the page into top search results. This page should also have highly converting elements that help create FOMO (Fear of Missing Out) and inspires customers to take quick action.

Businesses can also boost sales by offering people gifts with each purchase. Give-aways also need to be promoted on social media beforehand to get good traction.

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