Reclaim links, improve on-and off-page SEO to boost domain authority

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2020, 1:24 AM GMT+0

Efforts must be consistent as domain authority improves over a period of time.

This article suggests how businesses can improve a site’s domain authority as it reflects a site’s ability to rank on a search engine results page (SERP). The author recommends focusing on improving on-page SEO and polishing up title tags, meta descriptions, internal links and more to improve rankings and domain authority.

Brands must repair broken links or ask for backlinks where they’re mentioned as part of link reclamation. This helps maintain link equity and site hygiene. Further, content promotion executed strategically helps improve domain authority and a site’s ability to rank on SERP.

In combination with other more powerful strategies, businesses must leverage guest post link building to boost domain authority. Further, off-page SEO or link building is equally crucial for boosting domain authority.

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[5 minute read]

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