Publishing on Quora can help marketers improve reach while establishing expertise and authority

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2020, 3:01 PM GMT+0

The question-answer community-based platform has over 100 million users worldwide.

Consistently providing quality answers to relevant questions on Quora can help brands enhance reach, exposure and visibility. Companies should also consider becoming an active participant by posting thought-provoking questions and insightful answers on the platform.

Along with boosting the credibility, answering questions on Quora can help brands foster online reputation and presence. Businesses should write well-structured and accurate answers backed with data, images, infographics and audio-visual content. Marketers can also use Quora as an opportunity to build connections, which can further their shares and exposure.

Linking Quora account with LinkedIn, WordPress and other social platforms can make branded answers easily shareable. Brands can also use Quora ads, which are less complicated than Facebook ads and offer ads with objectives like traffic, conversions, and app installs.

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