By October 2020, social media users globally has grown to 4.14 billion

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2020, 1:50 AM UTC

This article cites a study, Digital 2020 October Global Statshot Report, conducted by Hootsuite and We Are Social.  

The study revealed worldwide social media users to be 4.14 billion in a total world population of 7.81 billion. 67% of people globally use a mobile phone and 4.66 billion people globally are internet users.

Indicative of a 12.3% growth from October 2019 to October 2020, the number of people actively using social media has grown to +453 million. In the same period, +321 million people are now internet users, a 7.4% growth.

The average amount of time being spent daily with media among people aged 18 to 64 is 6 hours 55 minutes for the internet. It is 1 hour 14 minutes for gaming and 2 hours 29 minutes for social media.

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