Leverage data analytics to engage and retain audience attention on Instagram

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2020, 8:05 AM UTC

Begin analysis with the easiest and most important platform aspect before moving on.

This article shares how data analytics can be used to improve Instagram performance. To understand audiences, gather demographic data like age, gender, location and more. This could let marketers know more about who their followers are, what they’re interested in and the preferences they have.

Businesses must measure reach and impressions and identify the type of content that’s driving the most engagement. Such analysis can be conducted using native Instagram analytics or external analytics apps.

Posts and Stories must be analysed within particular time frames to help revise the content strategy. Further, conducting competitor analysis to identify areas that a brand could do better in, to ultimately outperform them.  

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[3 minute read]