Improve performance marketing by opting for tech solutions that align with brand strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2020, 12:24 PM UTC

Solutions must be able to factor in various purchase triggers while optimising.

This article shares points businesses must be mindful of with regards to performance marketing while heading into a “tech-focused future”. Before getting a tech provider on board, and in the interest of transparency, a trial could be requested to ensure the functions and solutions align with the retailer’s strategy.

Retailers must clearly communicate with their tech providers, and share their goals with them to allow the providers to optimise for these goals. The tech solutions being brought in for performance marketing should follow a customer-first approach.

An ideal bid management tool must be stable enough to optimise early on, but flexible enough to accommodate unexpected changes. Further, the solution’s interface must be uncomplicated, simple, clear and not cost a lot of time to understand.

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