Highlighting customer success stories can help brands effectively generate quality leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 27, 2020, 2:31 PM UTC

Spending on digital lead generation activities in the US is expected to grow to $3.24 billion by 2023.

Businesses should encourage existing customers to share how the product has solved their challenges. Customer success stories can not only help foster consumer trust but also help generate high-quality leads as these content pieces can be easily shared on social platforms and will appear on SERPs.

With 91% of professionals considering webinar as the top form of educational content, businesses should offer free webinars to generate significant leads. Along with improving lead generation efforts, webinars can also help marketers showcase industry knowledge and expertise to establish thought leadership.

B2B companies can publish original data and research reports to attract interested audiences. Marketers can also offer free tools and free trial versions of their product to give audiences a first-hand experience of their products.

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