Consumers took to shared digital experiences and cashless payments amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 27, 2020, 1:04 AM UTC

These shifts have only been exacerbated amid COVID-19.

This article shares findings from a Facebook study which aimed to determine how interactive behaviours have shifted amid the pandemic. 82% of people globally played or watched video game content amid the pandemic.

37% Americans across ages downloaded a game’s free version to participate in its multiplayer mode. This number was 33% in the UK. The report suggests an increased need for brands to consider the community value of shared digital experiences.

The shift to cashless payments was observed by Facebook’s report as well. 64% Americans and 56% Britons across ages transacted with a business through a messaging service since the pandemic began. The study recommends brands to optimise their payment processes prioritising safety, security and seamlessness.  

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