SMBs must opt for a full-service marketing agency to overcome their marketing challenges

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 26, 2020, 1:47 AM GMT+0

A Fundera report found that one in five small businesses don’t utilise digital marketing.

This article shares why small and medium-sized businesses (SMBs) must partner with a marketing agency. Hiring a marketing agency can help SMBs increase visibility and build strategies for lead generation.

It gives SMBs access to highly experienced and skilled marketers that businesses may otherwise not have been able to hire affordably. Further, hiring an agency could be more cost-effective as SMBs can choose from pricing models such as dedicated resource or project contracts, ad-hoc pricing model and fixed price.

A marketing agency can help businesses with branding, advertising, scaling strategies to achieve growth, lead nurturing and more. The author suggests opting for a full-service marketing agency as a one-stop shop for SMBs’ needs.  

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[9 minute read]

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