This article cites a Progressive Grocer and EnsembleIQ study for which shoppers across Brazil, Germany, the UK, US and France were surveyed.
The report revealed that, amid COVID-19, the number of consumers shopping primarily online went up from 7% to 35%. As this changed consumer behaviour is unlikely to see a reversal, retailers could do well to make online commerce a cornerstone of their ongoing strategy.
The respondents ranked price as the top factor contributing to the overall shopping experience. This is followed by product quality and availability. Moreover, with 41% of shoppers reporting lower incomes than pre-COVID levels, consumers are expected to be greatly price-aware.
In terms of gender, 45% of women are more likely to report reduced income than men. As per DemandTec’s Cheryl Sullivan, retailers must look to have science-based, full-price lifecycle optimisation in place.
[2 minute read]
