The Global Marketing Trends Report by Deloitte has identified seven trends that can help brands build trust.
Consumers are increasingly looking at brands that are agile and were able to pivot towards providing new services during the pandemic quickly. While most consumers could name a brand that provided a new service, 82% said the new offerings made want to more business with the brand.
Brands whose purpose aligns with the consumer's personal values have also gained customer favour. While one in five customers support brands that have taken positive action, one in four will walk away if they disagree with the brand.
Though the pandemic forced accelerated reliance on technology, consumers still want a human touch in their dealings. More than half (56%) of respondents said they want a more "human experience from virtual environments."
[9 minute read]