Embed videos, implement strategic internal linking to improve a site’s dwell time

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 26, 2020, 1:41 AM GMT+0

Many basic on-page SEO tactics are useful in improving a site’s dwell time.

This article suggests how marketers can increase their dwell time SEO rankings. Dwell time is time from when a user clicks on a search result to when they return to the search engine results page (SERP).

To improve dwell time, brands must produce long-form (over 2,000 words), high-quality content. Readability of such content can be improved by breaking it using headings and subheadings. Businesses are recommended to keep site load time under 5 seconds.

Further, strategic internal linking is suggested to keep users on a website for longer. Opening up content to comments allows users to engage with the content and the website, thereby improving dwell time. To cater to users more inclined to video, brands could embed videos on their site to keep them engaged.

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