Reward loyal customers to boost effectiveness of digital marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 23, 2020, 9:15 AM UTC

Creating customer profiles can help surface content that’s most relevant to them.

This article suggests ways in which retailers can boost the effectiveness of their digital marketing efforts. Retailers need to be informative in addition to being helpful and go beyond sending feel-good emails. This could include offering free products or perks like free shipping, promo codes, secret sales and more.

Businesses could communicate how safety is being addressed for an in-store shopping experience. This can be supported by customer service efforts. Creating loyalty programs can engage customers consistently and make loyal customers feel special.

Further, loyal customers could be rewarded with early access to sales, free shipping codes or opportunities to earn bonus reward points. Retailers are recommended to create customer profiles to gain insights that can shape future customer experiences.

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[5 minute read]