This article cites an Episerver survey, wherein 4,050 online shoppers globally were polled.
The study revealed that 42% Americans would head to Amazon to purchase most of their holiday gifts this year. 11% would like to shop for all of their holiday gifts from Amazon.
Britons looking to make a purchase without a specific product in mind will head to Google (35%), Amazon (35%) and social media (5%). 36% US consumers would head to Google and another 36% would opt for Amazon.
When consumers have a particular product in mind, 48% of US shoppers would start their online purchasing journey on Amazon. 42% Britons would begin with Google. Further, respondents would be discouraged from making a planned purchase if the shipping was too expensive, product descriptions were poor or a site took too long to load.
[5 minute read]
