Earn audience trust before selling through social media platforms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 22, 2020, 9:34 AM UTC

Brands must find a way to stand out from the crowd on these platforms.

This article shares some challenges brands face with social media and how they can overcome them. Choosing which social media platform to opt for depends on where the target audience is and the platform that’ll best showcase a brand.

If a company does videos well, Instagram’s Reels, IGTV and Stories could work well for it. A social media strategy should be created that factors in audience’s needs, posting frequency and more. Setting clear goals can help marketers track the results of these efforts.

Social media allows brands to build relationships with their audience. Building trust is a pre-cursor to start selling on social media. Audiences must be assured of a brand’s expertise and product quality before they’re ready to purchase on social media.

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[3 minute read]