Digital marketing needs to be adaptable amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 22, 2020, 12:02 PM UTC

With a considerable number of customers having moved online amid COVID-19, having an effective digital marketing strategy is crucial.

This article suggests digital marketing strategies businesses must use amid the pandemic. There might be a need to relearn audience behaviour as the pandemic could have brought about a permanent change in consumer habits. And so, redoing market research becomes imperative.

With advertisers tightening purse strings and spending less on advertising, ad prices have witnessed a drop. This is an opportune time for businesses to take advantage of inexpensive ads. Further, to boost customer loyalty, bring in more sales and earn positive reviews, marketers could offer various payment plans.

Discounting or being flexible on price could attract new customers. Additionally, comb through the company’s content materials to weed out anything that seems inappropriate or insensitive in the current environment.

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[6 minute read]