Leverage social listening to create content that resonates with the target audience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 21, 2020, 2:14 AM UTC

54% of consumers wouldn’t follow a company if they thought its branded content is irrelevant.

With 61% consumers expecting a response from brands after sharing feedback on social media, it is imperative for small businesses to enable social listening. Social listening tools can not only help businesses respond to consumer feedback in time, but also help track public opinion, spot emerging trends and understand consumer desires as well as pain points.

The insights gathered through social listening can help marketers create relevant content pieces to keep audiences invested. Small businesses should also invest in video content as this format consistently outperforms all other types of content.

Marketers can use live video on social platforms to address consumer queries in real-time or lengthy how-to guides to engage audiences. But they should regularly monitor performance to improve their content marketing efforts.

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