Use branded hashtags to improve video views

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 20, 2020, 2:42 AM UTC

Brands should avoid stuffing hashtags into video descriptions.

This article suggests how YouTube hashtags must be used to improve video views. Not only do hashtags on YouTube help with discovery, but also help categorise videos. They expose the content to a wider audience base and help with YouTube SEO.

The piece recommends using three to five hashtags per video, with one or two of those being used in the video title. To leverage search through hashtags that leads users to more of a brand’s content, marketers could create branded hashtags for use.

While choosing hashtags, researching the same could help marketers assess whether the shortlisted keywords could translate to quality search results. Going through some popular hashtags on YouTube and checking for their relevancy to a brand’s video content could help.

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