While the Stories on this platform could be a little informal, they must still have a core objective.
This article states how businesses can leverage LinkedIn Stories. Businesses could leverage Stories to give a behind-the-scenes look into a brand. This could serve as a trust building tactic.
Stories could also be used to improve engagement and brand awareness on the platform. The piece shares that since an average person watches only 40 to 60% of a story, the content must grab viewer attention right away.
A pain point or issue could be addressed in the first five seconds of a LinkedIn Story. Since Story viewers typically skip after 10 seconds, to prevent this, the content could make use of props, statistics and more to keep it interesting.
[5 minute read]
