One in five UK advertising and marketing firms report a rise in export revenues during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2020, 2:10 PM UTC

Advertising Association (AA) conducted a study in collaboration with Credos and PwC to understand the UK’s standing in the global advertising market.

Around 97% of respondents believe the United Kingdom is a global leader of advertising services. The country’s global reputation and acceptance use of the English language along with its geographical location, are the key drivers of the UK’s increased export revenues.

Despite COVID-19 disrupting businesses, 22% of respondents saw growth in one or more exporting revenue since the pandemic. However, logistics outside the EU remains a challenge for UK-based companies. 

With Brexit putting the UK at cross-roads, the ad industry can play a crucial role in boosting growth. AA said it believes the UK government must negotiate trade agreements with the EU to maintain its position in a globally competitive landscape.

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