Calls from Google My Business to small businesses are up 61% amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2020, 7:14 AM UTC

With lockdowns lifting and businesses reopening, companies must furnish relevant information on their Google My Business profile.

This article cites a study by CallRail that revealed that businesses saw a 61% spike in calls made to them from Google My Business amid COVID-19. However, total call volume had slipped 26% between late-February and mid-April.

Across the June 2019 – June 2020 period, the report found call volume climbing 35%. As compared to pre-pandemic levels, call volume had gone up by 27%. The article suggests that with businesses opening up, small companies must keep their Google My Business page updated.

This can also help them improve customer experience. CallRail’s Madelyn Wing says, “SMBs need to clearly keep customers informed and provide quality experiences to keep them engaged, whether it’s in-person, over the phone, or online.”

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