Marketers can leverage email marketing tactics to improve customer experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 16, 2020, 4:25 PM UTC

Studies show that consumers are willing to pay more for excellent customer service.

Using traditional emails can help brands build meaningful relationships with their potential customers. Companies can send welcome emails to introduce their brand, show their value and guide subscribers to towards the bottom of the sales funnel.

Businesses can also send birthday emails with discount coupons as they have 179% higher unique click rates than other promotional emails. To increase conversions, birthday emails should have a personal touch and designed in a cheerful template with a clear call to action. 

They can also conduct interactive customer satisfaction surveys to understand customer pain points better. Marketers can also add a discount coupon at the end of surveys to improve the overall experience. These consumer insights should be leveraged within future marketing strategies to improve overall customer experiences.

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