Influencer marketing can help small businesses execute niche marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2020, 2:21 AM UTC

As compared to traditional marketing, influencer marketing does not cost as much.

This article states how small businesses can benefit from influencer marketing. The piece shares that over 80% of marketers find influencer marketing effective. Small businesses can benefit from reaching the hyper-engaged, trusting audiences influencers have.

Since influencers monitor continually changing consumer trends, by collaborating with them, marketers can gain access to better insights that lead to improved campaign engagement. Influencer content has a better chance of appealing to their audience and it would be more subtle and interesting.

Collaborating with the right influencers helps brands succeed in niche marketing efforts. Further, influencer marketing-related content performs better on search thereby improving the content’s visibility among local searches.

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[4 minute read]