Link building activities can help marketers establish thought leadership

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2020, 5:28 PM UTC

SEO can help brands achieve thought leadership objectives like Brand awareness, credibility and audience engagement.

With search engines considering backlinks as endorsements, marketers should focus on earning quality backlinks from high-authority domains within their niche. It would not only persuade Google to view the website as an authority but also influence audiences to consider the brand as an industry expert.

But, marketers should prioritise keyword research to identify the most asked questions by their target audiences. Answering those questions while adding both short-tail and long-tail keywords can help businesses reach their prospects easily and strengthen their position as thought leaders.

Creating content clusters can further help marketers portray themselves as subject matter experts. Content clusters allow marketers to address consumer queries via both overview and in-depth content pieces, which can also increase their SERP ranking.  

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