Brands must write unique ad copies to create efficient responsive search ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2020, 2:05 AM GMT+0

Responsive search ads can help marketers increase click-through rates (CTR) for their PPC campaigns.

Creating responsive search ads on Google, which automatically mixes and matches headlines and descriptions can help brands boost clicks and maximise returns on pay-per-click (PPC) campaigns. Embracing responsive ads for PPC, allows brands to optimise their ads, boost ad rank, and impressions.

Write at least 15 unique headlines and four descriptions and highlight all the selling points in the copies to craft effective responsive ads. Continually testing responsive ads with different headlines and descriptions can help brands effectively track how many clicks each combination generates.

The article recommends brands to save the top-performing combinations of headlines and set them as a benchmark, for achieving optimal results. Using responsive search ads in PPC can help brands drive CTRs and increase conversions.

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