Brands must evaluate and identify their core values and clearly highlight their current business, marketing and hiring practices.
Consumers expect brands to lead by example amid social moments, both externally and internally as per VMLY&R report. To do this, internally brands can review each social moment and assess hiring processes and business culture, while externally they can support the communities they do business in.
Creating a long-term and short-term communication strategy can help brands effectively align their company’s values to social moments and express empathy to all stakeholders. Businesses should adequately be prepared to make any social changes in their organisation.
Bridging any gaps impacting these social changes in the company can help brands effectively practice their endorsements. Being consistent and investing time and resources towards social changes is recommended to continually engage new markets and find opportunities.
[3 minute read]