Brands must analyse market and select an appropriate business model to launch online boutiques

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 13, 2020, 7:34 AM UTC

Use ecommerce platforms like Shopify and WooCommerce to setup online apparel stores.

For apparel business owners to open successful online boutiques, they should have know-how in digital marketing, SEO, and understand business finances. Firstly, businesses must decide on their product niche and select appropriate ecommerce platforms to build their online stores.

Conduct market research, create buyer personas and establish a business model accordingly to set up an online apparel store. Businesses should create a detailed financial plan, develop a marketing strategy, and choose an appropriate domain name that is authentic and aligned with their personality.

Building a website with a theme, writing product descriptions, creating checkout policies, and selecting accepted payment providers can help establish successful online stores. Creating social media campaigns, promoting content via email marketing can help brands effectively launch their online boutiques.

Read the original article

[16 minute read]