Most online shoppers consider authentic customer reviews before purchasing a product online.
According to a GlobalNewswire report, 55% of consumers between 18 and 24-year-old have made purchases something from a previously unknown brand. With consumers trying new brands more than before, organisations should gather authentic customer reviews to capitalise on this customer base, understand their perception towards the brand and grow the business.
Implementing consumer testimonials can help set business benchmarks, ensure customer satisfaction, build brand advocates and ultimately reduce customer acquisition cost. Businesses should find out their consumers’ on-site time, social engagement and repeat purchases to understand how they can improve their business operations and user experience.
Website feedback boxes, automated surveys, social media monitoring can help new businesses monitor customer experience. Businesses should also connect with their customers and prospects via email, social media and consumer feedback forms to build brand advocates.
[5 minute read]