Brands must create and post mixed content types on Instagram to boost engagement rate

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 12, 2020, 7:33 AM UTC

Use calls-to-action (CTAs) on Instagram posts to attract audiences and drive engagement.

This article suggests how brands can improve engagement rates on Instagram and gain insights into their audiences’ interests, relevance and social authority. Posting content with consistent visuals, fonts, and more helps to maintain brand consistency and increase engagement.

Developing mixed content types like photos, videos, IGTV, stories and more is recommended to increase reach and boost engagement on Instagram. Interacting with similar accounts on Instagram by collaborating with influencers from the same niche can further help brands build trust among their followers.

Create accessible content based on personas from Instagram insights, craft a mix of short and long captions and engage with followers by hosting Q&As or sharing user-generated content. Brands should track their content's performance to calculate engagement rates and create effective posts.

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