61% of Americans plan to buy gifts online and in-store in the upcoming holiday shopping season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 12, 2020, 9:17 AM UTC

5W Public Relations recently surveyed 2,000 Americans aged 16 plus to gain insights on consumers’ holiday shopping habits.

With the pandemic impacting shopping behaviours, 53% of consumers plan to spend the same this year on gifts as they did in 2019. Of those polled, 61% plan to buy their holiday gifts online and in-store, while 18% plan to buy them exclusively online.

Only 9% would purchase gifts in-store only. Clothing and fashion (47%), beauty and personal care (38%) and electronics and technology (34%) are the top gift ideas consumers wish to buy for their loved ones.

Social media and influencers at 27% and in-store at 54% are among the top spots where consumers found their gift ideas. 23% of Americans would wait until Black Friday sales for purchasing gifts.

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