PR teams can leverage newsworthy trends and topics across industries.
In addition to amplifying brand awareness, PR professionals can also help boost audience engagement and drive value across the entire marketing funnel. Public relation experts can assist marketing teams by analysing how external factors influence consumer behaviour and direct marketing efforts according to evolving consumer needs.
They can share inputs to help adjust the value proposition across marketing operations. They’re equipped to create relevant and timely content that increases a brand’s chances of earning media coverage as customers are more likely to purchase from a brand when it is covered by a trusted journalist.
Businesses can further align bottom-of-funnel priorities with high-level thought leadership and brand awareness campaigns to deliver consistent messaging. PR efforts can also add credibility to all marketing messages.
[5 minute read]