Sales videos can help B2B marketers with precise messaging

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 08, 2020, 4:36 PM UTC

Sending video messages by emails can increase the response rate by 80%.

Sales videos are effective text message alternatives and can easily convey the intended emotion and portray the personality of the seller. Unlike marketing videos that are created to reach the brand’s entire target audience, sales videos are tailored and designed for each receiver individually.

They can be used as standard means of communication, by which sales professionals can communicate the intended message and avoid the risk of misinterpretation. Unlike text messages, this format let marketers control the emotion of their sales pitch.

An additional advantage that the format allows is that buyers can see the seller virtually and boost trust along the way. However, sales professionals can still use text messages to convey information where no emotion is involved.  

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