Provide personalisation, seamless experiences to consumers this holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 08, 2020, 1:13 AM UTC

Real-time data must be used to understand individual consumer preferences.

This article suggests what brands can do to secure consumer spend this holiday season. Personalisation is key as a survey revealed that 70% of consumers will exclusively shop this holiday season with brands that can demonstrably personally understand them.

Going beyond providing offers, personalisation could extend to thank you emails or SMS, product instructional guides and more. Further, brands must reach their customers in real time and in the appropriate context with a relevant interaction.

To provide frictionless service or customer experience, having the best version of a single view of the consumer is recommended. With subdued spending enthusiasm expected this holiday season, retailers must look to provide seamless end-to-end experiences.

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[4 minute read]