Marketers can repurpose their live videos to create authentic yet humorous clips on Instagram

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 08, 2020, 3:05 PM GMT+0

This piece shares strategies for how brands to effectively repurpose their live content to fill up the Instagram Feed.

Live videos are more authentic than recorded content but, since these videos are not scripted, the likelihood of bloopers increase. Marketers can use the blooper reel to create humorous content to engage users and showcase the brand’s sense of humour.

In case a brand has missed showing something crucial during the live event, marketers can later post a short clip highlighting the additional information to keep audiences invested. Businesses can also use the live content to create shareable quotes and infographics.

Live videos can also be repurposed to create a recap post. They can further amplify the engagement by creating polls aimed at gathering insights with a shortened version of live videos.

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