Update details of the new location a business has moved to, to aid local SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2020, 8:49 AM UTC

Brands could connect with local people using social media to build a rapport with them.

This piece states how local SEO can be maintained upon moving a business to a new location. Before moving, maintain an inventory of all the sites the business is listed on. Brands are advised to update the company’s name, address and phone number details on all relevant parts of the website.

Images of the new location can be added on the contact page and also within a blog post that informs site visitors of the move. Any previous business listings attached to the new location must be found and closed.

The company’s Google My Business profile must be updated as per the new locations details. Marketers must now use keywords that are consistent with the new location.   

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