Limiting content to 180 words can help brands placed on Google Web Stories

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2020, 4:47 PM UTC

This piece shares guidelines that marketers should follow to avoid a ban on Google Web Stories.

Google Web Stories is the latest feature that appears across all kind of searches and helps direct more traffic to a webpage. Marketers should avoid infringing copyrighted content to participate in web stories as infringement can result in blocked from Google Web Stories.

According to Google’s guidelines for web stories, web story page content should be limited to 180 words. To participate in Google Web Stories, businesses should use video content that is less than 60 seconds in length. Low-quality images and videos are also prohibited on Google Web Stories.

Marketers should ensure that each web story is complete on its own and has a narrative. They should also avoid overly commercial content for web stories.

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