With podcasts become increasingly popular, it is has become essential to get ranked in search results.
Brands that want their podcasts to rank should focus on keywords that their users are likely to look on Google. They should try to include the keyword as a part of the podcast title, while also informing the user about the subject of the podcast.
If it is not possible to get the subject of the podcast in the title, the subheader should be used for that. These measures can help Google figure out what the podcast is about and rank it appropriately. In case the niche is crowded with competitors, brands should pursue long-form keywords that satisfy the search intent of users.
Marketers should also put out the transcripts of the podcasts as blogposts when they release fresh episodes. Blog posts are great for SEO and increasing the long-term credibility of the website as well.
[6 minute read]