Britons are spending 24% more per trip shopping for groceries

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2020, 11:35 AM UTC

Retailers are advised to maximise sales opportunities while they can.

This article highlights the changes the UK grocery market underwent in 2020 (based on a Kantar report) and the insights that retailers can use to plan for 2021. The amount spent per trip shopping for groceries has jumped 24% even though the shopping trip frequency dropped 10%.

As of September 2020, the take home grocery market is growing at 12% YoY. The lockdown period saw one in three households shopping online. The report also revealed the average basket size to have increased by £11.

Additionally, the percent of retirees shopping online has gone up 172%. Kantar Worldpanel’s Matt Botham says, “We reckon the grocery market at the end of the year is going to end up in 13% growth.”

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