Brand preferences among teenagers have changed rapidly amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2020, 6:15 PM UTC

Piper Sandler conducted a semi-annual study, between August and September, to understand evolving consumer behaviour among teenagers.

According to the latest "Taking Stock of Teens" study, TikTok has overtaken Instagram to be the second-most favourite social platform among teenagers. However, Instagram remained the most-used platform by teenage customers, and Snapchat continued to become the "most-favoured" platform. 

With consumers staying more at home due to the lockdowns, teenagers are consuming more videos on streaming channels like Netflix and YouTube. While overall individual spending has hit a record low of $ 2150, customers are increasingly spending more time on online shopping channels. Amazon remains the preferred ecommerce brand for more than half of US teenagers.

For the first time, low-priced women's fashion ecommerce company Shein secured the second displacing Nike. But, Nike still rules as the most preferred apparel brand among teenagers.

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