Small businesses must incorporate an ecommerce component to the business

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 06, 2020, 10:09 AM UTC

Failing to explore this can put a company at a disadvantage.

This article highlights why small businesses must invest in ecommerce to set themselves up for success. Small businesses must go beyond depending solely on footfalls and explore ecommerce to reach new customers and sell more products.

Being an online retailer as well opens up the opportunity to gather data like bounce rate, average time spent shopping, specific customer-level information and more. These insights can help companies fine-tune their operations.

Further, an ecommerce platform can function as an “all-in-one automated marketing engine”, in addition to helping diversify sales channels. This allows brands to provide better customer service.  

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[10 minute read]