Selling discounted bundle packages can help small businesses navigate the crisis better

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2020, 5:21 PM UTC

Retail business owners across the world were one of the hardest hit due to coronavirus lockdowns.

Instead of selling individual products and services, small and medium businesses should target consumers with combo packages bundled with compelling discounts. Packages can increase not only the average order size but also increase customer retention and secure long-term revenue. Bundled deals also enable customers to pre-select services and mix-and-match options.

With lockdowns affecting businesses and shutting down stores, packaged deals can be an effective way to start again and attract audience attention. Businesses should also consider adopting digital business models and shift from person-to-person services to virtual platforms.

Consumers are increasingly relying on virtual mediums for everything from events to professional training and are easy to implement. Virtual settings can not only help businesses combat the ongoing crisis but also prepare them for the future.

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