Influencer marketing is becoming an integral part of the brand marketing strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2020, 11:36 AM UTC

Most marketers do still nurse doubts about working with influencers who are vocal about social and political issues.

With the pandemic foisting a credibility crisis for many businesses, influencers are becoming the most authentic sources for brand marketing. 73% of marketers are increasing their spend in influencer marketing, according to a TAKUMI survey of 3500 consumers, marketers and influencers across the UK, US and Germany.

Brands are collaborating with influencers across more mainstream advertising channels including OOH (83.3%), print (80%) and TV & Radio (81.3%). More than half of marketers are also considering partnering with influencers on YouTube and Instagram.

TAKUMI’s group CEO Mary Keane-Dawson said that consumers want influencer with a social conscience. She added, “Marketers need to consider how their influencer campaigns will champion progress and reflect the real lives and concerns of consumers…”

Read the original article

[4 minute read]