Help influencers find “must share” brand moments while executing peer marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2020, 3:43 AM UTC

Peer marketing could be an effective way to generate product demand.

This piece suggests how businesses can be more effective with their peer marketing efforts. Brand interactions must look to incorporate personal touches to engage customers At their core, the interactions must have meaning and be honest.

Brand ambassador programs must have some in-built flexibility wherein the ambassadors must be allowed to use their own voice and tactics to connect with consumers. Peer marketing efforts can also benefit from brands delivering extraordinary value.

Further, when working with influencers, brands must be mindful of helping them reach “must share moments. These moments could lead to authentic, effective positive brand buzz.

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