Businesses should think beyond link building activities to enhance their website SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2020, 4:36 PM GMT+0

Conducting an SEO audit can help marketers identify the elements that affect the site’s search rankings.

Earning backlinks from high-quality domains can help brands improve search rankings. But, there are other technical aspects like robots.txt and no-index tags, which can stop Google from crawling the website. SEO experts should check that their robots.txt files allow search engines to crawl the site.

Marketers can also submit their homepage URL and XML-sitemap in Google Search Console to ensure that Google can see the website and its backlinks. Businesses should then check whether Google can index their website or not by verifying their no-index tags.

Ensuring an effective internal linking strategy and ensuring proper site architecture can help improve website SEO. Marketers should also avoid multiple redirects on their website and ensure each internal links offer the highest value. 

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