Products could be integrated into film and TV content to reach ad-averse consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2020, 1:02 AM UTC

Publishers and advertisers working together could enhance ad relevancy and deliver value-added content.

This article notes with more audiences using adblockers, advertisers need to find ways to reach targeted audiences beyond adblockers. Delivering personalised messages via multiple channels based on customers’ search intent data can interest prospects, deliver value and build trust.

Integrating products into film, television, and streaming content and collaborating with influencers can help brands overcome adblockers. Companies must adapt to voice endorsed ads on channels like podcasts, as they are more efficient in boosting conversions and reaching audiences at scale.

Crafting creative and relevant content that doesn’t disrupt viewers’ experiences and complies with GDPR and CCPA regulations can also help advertisers reach consumers. Brands must leverage contextual intelligence tools to effectively deploy relevant ads without violating consumers’ personal information.

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