Mapping out the customer journey can help marketers plan their automation strategy effectively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2020, 3:18 PM UTC

70% of organisations say automation technology’s most significant benefit is better-targeted customer communication.

Automating processes can not only improve efficiency and reduce repetitive tasks but also help marketers nurture leads on a massive scale while personalising each lead’s experience with the brand. Leveraging marketing automation can help businesses streamline essential tasks, enhance reporting and increase revenue.

While various types of marketing automation like email marketing automation and advertising automation, are available, businesses should understand their audience. Before creating an automation strategy, marketers should consider consumer pain points and build a buyer persona and.

Businesses should then map out the customer journey and match their automation strategies to meet leads wherever they are. Reviewing marketing automation plan on regular intervals can help marketers create campaigns according to customer needs at specific moments.

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