Schutlz moved from vice president of product growth and analytics to bridge technological innovations with purpose-led brand building.
Alex Schultz replaces Antonio Lucio, who is leaving the position after two years of service. Schultz said he would continue to take forward Lucio’s efforts to tell culturally relevant stories while layering them in his areas of expertise like segmentation, targeting and measurement.
With Schultz on board as the CMO, Facebook is expected to combine purpose-led brand building with its historical focus on technological innovation. As an expert in direct response marketing and analytics, Schultz will look to balance the demands of both burnishing Facebook’s brand image and continuously evolving technology trends.
Schultz said he believes in the good that Facebook’s products do. But, he also added, “… scrutiny of any new technology is appropriate.”
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