Adding a little creativity into dry and tedious datasets can vastly improve them.
The article suggests ways in which marketers can improve on representing data through data visualisation. The author recommends getting rid of clutter that may hinder marketers from getting the core message across through a data visualisation.
Avoid turning a visualisation into an “analytics theatre”, which means presenting “a show of signals that seem like insights, but are more like noise”. Pick one or two from various types of visualisations to answer the audience’s most pressing questions.
Leverage colour, sizing and animations in data visualisation to tell engaging stories. The piece highlights the importance of being efficient while turning “boring datasets” into visualisations.
[4 minute read]