Creating quality content can help marketers improve search rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2020, 8:05 AM UTC

Credibility, virtuosity and engagement are a few objective and scientifically proven traits that make content – quality content.

Businesses need to create honest, real and relevant content to boost the credibility of their content. Marketers should also maintain a balance between serious information and the writer's natural voice to build the authenticity of the content. Offering a unique perspective and value can help establish marketers as thought leaders.

Marketers should also research what type of content their competitors are creating and use ideas from them to create valuable content. They should ensure their keywords naturally flow with the rhythm of the content. Marketers should keep the content short, fun and easy-to-read while keeping it relevant with the brand and its products.

Avoiding technical jargons can help boost the readability of the content. Businesses should further support their content with compelling designs and relevant visuals. 

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