Businesses can grab user attention by publicly interacting with first-level LinkedIn connections

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2020, 2:11 PM UTC

This piece suggests strategies that marketers can implement to improve their marketing strategies on LinkedIn.

Every update on LinkedIn feed is an opportunity for brands to understand what people or businesses they follow are working with. Interacting or engaging with their posts via likes, reactions, comments, and messages can help marketers get the attention of their first-level connections. It also allows marketers to maintain top-of-mind awareness around the recent happenings in their niche.

Businesses should also consider expanding network via introductions from first-level connections to second-level connections. Marketers can ask their first-level connections to get them introduced to second-level connections or simply send a personalised connection request to second-level connections.

LinkedIn ads offer an immense opportunity for brands to learn more about their customers and competitors. Businesses can also actively participate in LinkedIn group discussions to engage with peers, customers and prospects.

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